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   Stranger and Stranger has always increased sales with our added value and nothing demonstrates this better than private labels, which have to succeed without marketing support against established brands.

At 24 million bottles Tesco's OGIO is the biggest selling private label white wine in the UK, eclipsing many major brands without any marketing support.

At 18 million bottles Sainsbury's McGUIGAN ESTATE is the biggest selling private label red wine in the UK.