Dearly Beloved…

by Helen on February 1, 2012

Every now and again, along comes a brief that makes us swoon. It goes something like this: you decide. So we did.

30,000 cases.

$9.99 per bottle.

Sold out in six weeks.

Some things don’t last forever. Luckily there are plans to make more. We can’t wait.

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Spirit of Christmas Past

by Helen on January 23, 2012

Some of you might remember the *cough* award-winning Absinthe we produced for Christmas 2010. It was a difficult one to follow but after some thought we decided to do something to celebrate our USA office opening. We’d noticed a lot of moonshines appearing but wanted something a little more ‘snake oil’. More lo-fi, if you like. Writing ads for the paper bag it comes in was a blast, then there’s about 500 words on the bottle alone. My particular favourite is ‘for reliable fire lighting and sterilising of wounds’. As you can imagine we’re having some issues registering the label with the TTB for the production run. Watch this space.

Until then, we give you Spirit 13.

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Stat Counter

January 9, 2012

Thankfully we don’t rely on statistics to do what we do. We rely on people and ideas. Having said that, we love an illuminating statistic that shows we’re doing something right. According to recent UK wine market data, of the total top 20 wine brands only two are in growth. Two. They are Ogio & McGuigan, growing [...]

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Another wine – Part 2

December 5, 2011

After the recent forum, the Harpers website reported that Stranger saw such little innovation in wine that we’d offer free branding to an innovative wine based beverage. That was quickly picked up by sites in the USA and the response crashed my email. If I had a hat I’d eat it. Washed down with an [...]

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Another Wine

November 21, 2011

I was thinking the other day about a breakfast wine. I’ve spent the last month in airport hell – 31 time zones in 25 days – and my stomach’s yearnings have been distinctly out of kilter with the beverages on offer. Ok, I see breakfast sausages before me but my stomach thinks it’s evening and [...]

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With many percents. Why to change?

November 10, 2011

One of the perks of my job is being surrounded by creative people and ideas – we are doing some lovely work with beers right now – but our Polish designer, Ewa, has just launched a website for our new Polish vodka pack that is so stripped down lo-fi and full of character that it [...]

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Wine Vs. Spirit

November 7, 2011

I’ve arrived. I’m not talking about my people talking to famous people’s people, I’m talking about being an ‘expert’. A spokesperson. An elder statesman in the alcoholic beverage industry. Someone who gets invitations – three this week alone – to sit on panels, go to advisory boards, committees, forums, sales conferences and symposiums and wax [...]

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A cock by any other name

October 5, 2011

Pubs have been burned down where I come from because a ‘barman’ tried to make a ‘cocktail’. If you had a little umbrella in your brandy and coke everyone thought you were French. So it’s taken a little getting used to hearing people who serve you drinks describe themselves with ever increasing grandeur when, accordingly [...]

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INSPIRED IN NYC

September 30, 2011

The Pentawards (packaging only) Ceremony was held in NYC this year and so last night Morgan and I were able to pop down the road to pick up our gold shiny bottle award thingy and share a stage with the big grownup firms like Turner Duckworth and Design Bridge while pretending that we too employed [...]

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Hurricane Barfly

August 26, 2011

As if the earthquake on Tuesday wasn’t bad enough, after yesterdays beautiful weather it’s now raining, as in Cambodian Monsoon Season raining, and to rub that in even further we’ve just been given papers from Mayor Bloomberg telling everyone to pack a ‘go-bag’ of essentials because we may be EVACUATED ahead of Hurricane Irene hitting [...]

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