We’ve had literally tens of entries. 28 to be precise. I applaud the people who tried but I’m saddened by the lack of enterprise.
Some were products that already exist, which should be entered into the enterprise awards rather than innovation. Some were nice brand names, which we’ll help the creators sell on, but not real innovations. Some were crazy ideas which are great but no-one needs. The big idea hasn’t come in yet so we’re extending the deadline.
I pointed out at the conference that there already exists a technology that is used in the spirits industry that has a smaller carbon footprint, is cheaper to ship and if it were used across the wine industry we’d save 3 billion square metres of cardboard on the outer cartons alone.
If wine bottles had a square base instead of round they fit together neater and use 87% of the space. We’d use a lot less lorries to move them around, they’d all line up with their label front and you’d fit more in the fridge door.
Tesco pioneered the widespread use of the screwcap which we see everywhere now and their head of wine, Dan Jago, has agreed to push this idea too so I need bottle producers to get in touch so we can get as many products as possible into the new format. For wine producers this is a huge opportunity.
Of course I’m a judge in this competition so this isn’t an entry but I hope we’ve started the ball rolling. We need more ideas.
Over to you.