Brand extension - Stranger and Stranger

The Prisoner Wine Co: Brand extension

The Prisoner.

An iconic wine brand with a fanatical following. Irreverent and edgy, the brand extensions needed to be more than just a ‘Winemakers Selection’ and the newly built winery proved the perfect place to test ‘captivity’ concepts. Three of these have become national brands in their own right.

The other case studies have some text here do you want to add some here? Lorem ipsum earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

The new winery

The new winery

Dark and playful with chains and prison themes.

The Reserve

A $100 wine. An older wine. How does a prisoner mark time?

The Snitch

Elusive and inviting, The Snitch stand out from across the store.

No. 39007

Is a prisoner just a number.

The Prisoner Wine Co.

Do you want to add a sign-off or testimonial to this page?

Related work

Kastra Elion Vodka

Absolut Elyx Vodka

Hangar 1 Vodka

Hanson Mixed Liquor

Kraken Rum

Catena Zapata Wine