Stetson

For more than 160 years, Stetson has been synonymous with the American West: independence, craftsmanship, and a certain way of carrying yourself. For its new high-rye bourbon, we set out to translate that legacy, and that swagger, into a bottle that felt unmistakably Stetson. The challenge: honor tradition without getting stuck in the past.

We found our way in through the objects made for the trail: things built with purpose, worn with time, and made better by both. Contrasting materials and tactile details bring that sense of handmade utility to the pack, balancing ruggedness with a more contemporary refinement.

At the top of the bottle, the design draws its strongest connection to Stetson’s most enduring icon, with a custom leather buckle set on the neck. And on the back of the bottle, screen-printed directly onto the glass, is Lon Megargee’s iconic image of a cowboy offering water to his horse. A story of loyalty and respect that has become synonymous with Stetson hats for generations, it marks a new moment of discovery for whiskey drinkers and Stetson-wearers alike.

From first glance to the last pour, the bottle brings together two distinctly American traditions: bourbon whiskey and Stetson craftsmanship. Not every spirit can pull off its own dress code, but we’ll tip our hats to this one.