A premium refresh for El Jimador tequila

Published

Named after Mexican farmers, El Jimador is a world-renowned tequila that honours the grit and expertise of the traditional agave harvest.

In partnership with the Brown Forman Design and El Jimador Brand Teams we’ve redefined the brand to be more premium, with a new, distinctive bottle and a clear label structure that draws on decades of craft and heritage.

The result is a design that feels premium, yet still approachable, for a global audience.