Firehook makes an excellent cracker. Organic. Simple. All the good stuff. But their packs didn't stand out. These artisan snacks deserved better. 

We gave Firehook a fresh new look. An update to the branding inspired by the iron ‘fire hooks’ of the earliest bakers, with a collection of playful illustrations to highlight the craft ingredients. For the pack we kept with the clamshell box – when the crackers look this good, why hide them? 

It’s a pack that sells itself long before you taste what’s inside.