Magnetic. Italian. Style.

The evolution continues. After reimagining Martini’s vermouth and non-alcoholic packs, we’ve now revitalised Martini’s iconic sparkling wine range.

Created around the concept of ‘Magnetic. Italian. Style.’ this is the evolution of an Italian icon, reimagined through the lens of contemporary heritage.

Working with Martini, we focused on the details that matter. Utilising the existing bottle structure, harmonising the different SKUs for a perfect family fit and enhancing the colour coding and brand assets for sharper recognition. 

Martini revitalised. An Italian icon, reimagined for the modern shelf.